Our key service is continuous market research. We track the sell-through data of 250 product categories within the technical consumer goods industry in Australia and New Zealand. Data is provided by our retail partners and aggregated up to form the basis of our market expertise. This allows us to provide unique insights into both global and local retail and technology markets.
When it comes to the production of sell-in, or shipment-based information, Informark is the expert. The Market Monitor service offers the sell-in perspective within the supply chain. This is not only a valuable complement to GfK’s retail tracking of point-of-sale data, but also allows us to measure smaller, or niche markets, with more complex distribution channels.
Finally, our Retail Market Insights division offers a service that builds on the fundamentals of our retail panel data. Added value is offered by drawing on a broad range of research methodologies, in order to address your individual business’ needs.